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Tuesday, January 13, 2009

«The Subliminal Arrow»

It will haunt you for the rest of your life. I present to you, the FedEx logo:
FedEx Express Logo
Don't see it? I'll outline it and shade it in for you:
FedEx Express Logo with the arrow outlined
It's in the whitespace between the E and the x. It was intentional, the designer Mr. Lindon Leader even recreated the font so a perfect arrow would form there. I tell you what, my eye immediately goes to the arrow whenever I see the logo. It's almost distracting...

You can read the full interview about the logo here: The Man Behind the FedEx Logo

7 comments:

  1. Whoa.

    I've never noticed it before, and yes it is kinda annoying to know.

    But then I saw this and totally thought of you....

    ... I feel better now.

    ReplyDelete
  2. boring long time..........

    ReplyDelete
  3. i also see this every time i look at this logo and it is funny/annoying and my freind has a toy that also has this along with the actual number to fedex

    ReplyDelete
  4. Funny, my eyes go right to the penis in the bottom of the "e"...what does that mean?

    ReplyDelete
  5. @ Anonymous (#5): I've always seen that as a butter knife... I'm no psychoanalyst, but I think people try to assign more meaning to things than they should.

    If you see a penis, then that's just the shape you see. It is not an indicator of your subconscious sexual orientation or anything.

    ReplyDelete

Thanks for taking the time to comment.

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