«Read The Fine Print»

So I saw a hell of a deal from Publisher's Clearing House in the mail. They say you've won a guaranteed cash prize. Please just send us $21.96 as a processing fee to claim your cash prize. Cash prizes total over $600,000!¹

Then you read the fine print and see there's only about a 1 out of 996,999 odds that your cash prize will be anything over $0.79 (and the grand prize is only $9,600). That's a hell of a deal on their part. You send me $21.96 and I'll send you $0.79 back.

How do they figure a cash prize total over $600,000? You try sending $0.79 to 996,999 people... Remember, that's their "total" cash prize payout.

^1: Not the exact amount they quoted as their total cash prize payout, just an approximation.